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Sunday, April 5, 2015

Venus on the Cover: A Pubic Wars special - Part 3 the 1970s (1970-1974)

January 1970


Following our previous examination of the covers of American men's magazines in the fifties and sixties we take a look at the seventies.  This was the period of the Pubic Wars competition between Penthouse and Playboy and the introduction of a host of competing magazines all looking for that extra bit of cover appeal on the newsstands of America.  We will need three post to do the decade justice, so here we go from January 1970 until June 1974.

The new decade dawned with nipples (and a particularly drunken looking rabbit) back on the cover for Playboy's January 1970 issue and also, for the first time, the appearance of a Playmate's bare bottom on the cover. Was this extra raciness caused by Penthouse's recent appearance in America? Playboy would have categorically denied it at the time.


January 1970


Although there were no bare, uncovered nipples yet at Penthouse. cover girl and Pet of the Month Katherine Mannering is displaying a lot of breast, five months in to its invasion of America. .


January 1970


Cavalier did something Penthouse and most of the other men's magazines hadn't done up until that point and included an (implied but faceless) naked man on the cover in a couples style shot that looked forward to the likes of mid-decade Oui.


January 1970


Exposing rather more, with some definite hints of areola, was Jaguar's first cover girl of the decade.  Another Playboy rip-off, whilst Playboy had its rabbit and Cavalier had its, er cavalier, Jaguar had Jaguar Bond 0069, the Man from O.R.G.I.E.  The magazine disappeared in the mid-seventies.


March 1970


Moving on to March and nineteen year old Czech-born Penthouse Pet Ilse Hasek displayed more than a hint of her areola under her blonde hair.  This was Penthouse's first uncovered slice of nipple.


April 1970


No nipple for Rogue but their cover girl was displaying a lot of breast in this very tactile shot.


May 1970


Playboy had been caught out with girls pretending to be older than they were before and kept (largely) to  a rule that meant their models had to be eighteen when they appeared in the magazine.  Bob Guccione had no such qualms and so here, displaying a perky nipple through her vest, is sixteen year old Pet of the Month Benedikte Andersen from Denmark.


June 1970



For their June issue Rogue pretty much reversed their April shot and had the girl in the same pose, facing the other direction, but with a lot more of her showing.


June 1970


Playboy came back with a robust answer to Penthouse's nipple teasing covers with their Playmate of the Year issue featuring Claudia Jennings as shot by Pompeo Posar.  Alright, the picture was solarised and coloured so that it almost looked like a painting, but it featured a completely uncovered nipple on the cover.


July 1970


Although underwater cover girl Janet Wolf kept her nipples covered for Playboy this was another assertively breast emphasing shot for the magazine. 


July 1970


Next to what Playboy and Penthouse were putting on their covers Adam's July issue is very modest, although the girl is lovely.   The lesser magazines, which had been consistently showing more skin than Playboy up until this point, were starting to get left behind in the bust wars.


August 1980


Playboy's August's cover girl Linda Dornelly is also showing a lot of bust compared with what the magazine had been showing a year previously. 


October 1970


Not as much bust as Rogue's October girl, however, who was showing pretty much everything else while just keeping it this just side of acceptable.


November 1970


November Playboy's cover girl, Crystal Smith is just displaying the hint of her areola through her fingers.




In this outtake shot she is exposing even more of herself.  With the long beads and the breast touching this is starting to look more like a Penthouse shot.


November 1970


It wasn't all about breasts though.  Bottoms were equally taboo on covers so Penthouse, who liked a girl with a clothed top half and a bare bottom half, had Pet of the Month Franca Petrov to show her bottom from the side in a full size cover picture.


December 1970


Gent's girl barely fitted on the cover of their December issue.  Her bust is conveniently cropped so she doesn't show too much. 


January 1971


January 1971 saw Playboy offer up their first pubic centrefold in Liv Lindeland. The Pubic Wars against Bob Guccione's Penthouse were on in earnest.  Playboy had more nipples on the cover in their usual Playmate review gallery cover but also new was a clearly displayed naked bottom for the first time.


January 1971

January's Modern Man used the old trick of getting the girl to cover her nipples with her arms.


February 1971


Penthouse was putting more skin on its covers too, as seen in their February cover of pet of the Month Cassandra Harrington.  Penthouse girls at the time hardly ever looked at the camera in their pictorials but often did on the covers.


February 1971


Cavalier had a very bold, see-through shirt shot of model Carolea by Rolf Bublitz for February.  The defence, of course, would have been that she is wearing a top.  Bublitz's bikini clad girls could be found on a number of LP records in the early seventies as well as on the cover of men's magazines.


March 1971


Penthouse took the same approach with this March cover of Monica Hill whose top conceals nothing at all, really. 


April 1971


Rogue's April cover took a real risk and featured a model exposing a completely uncovered breast.  Her nipple, although pale, is completely visible.  Perhaps the pale areola and lack of erect teat let them get away with it.


May 1971


No lack of erect teat for Penthouse's May issue where they offered another see-through top in this splendid wet blouse beach shot.  She is still dressed, though.


June 1971


Gent hadn't risked any nipples yet,  They were perfectly able to illustrate the key aspects of women they focussed on through carefully cropped shots such as this one.


 June 1971


June's Escapade added a hint of posterior cleavage to the rear three-quarters view of Darlene's impressive right breast.


June 1971


Penthouse, too, wasn't just pushing on the bust front but had this cheeky picture of  their Pet of the Month, Jose Troyat, offering a glimpse.


June 1971


Playboy was not to be outdone, however, and in June had a clever cover featuring Sharon Clark. This was the first time that Playboy had showed bare nipples and a bare bottom on the cover, outside of the picture-frames January Playmate review issues.  It was back-lit enough to not be immediately obvious.


July 1971


Following Penthouse's March cover Playboy had their own see through yellow clothing on the beach shot of Kay York.  Outside location shots of just a girl, like this, were very unusual for Playboy.  Coincidence?  Or competition?


August 1971


Also on location was Cavalier's August girl who was definitely showing the edge of her nipple in this shot, despite the shadow.  Increased exposure was measured in fractions of an inch at a time!


October 1971


Cover model Darine Sterne didn't show much but as Playboy's first black cover girl her impact was tremendous reflecting the increasing recognition and impact of African-American culture in (parts of) the US at the time. The police film Shaft had been a big hit that year. 




In this outtake she shows her cute bottom but the chosen image is a classic and was chosen as one of the most important magazine covers of the previous 40 years by the American Society of Magazine Editors in 2005. 


November 1971


September's Swank girl Dana Swenson's hair wasn't quite covering all of her nipples either.


November 1971


Surprisingly, it was Playboy who exposed even more that month, however, with their first full-sized unobstructed nipple picture of Debbie Hanlon, peeking out from under the bed covers.  


December 1971


Penthouse, however trumped Playboy for the first full-sized bare-bottomed cover shot in December,  with this picture of Pet Lynne Partington.


January 1972


Playboy featured their first pubic-hair revealing centrefold on their Playmate review cover but the famous flash of sunlight on Liv Lindeland's curls had been removed to make her still visible fluff less obvious.




Although Cavalier started 1972 with Jayne Chetakian displaying slices of bust and bottom it was all still within the bounds of acceptability for the time.


February 1972


No such risk taking was evident on the cover of Adam either, which had their girls keeping her tips hidden still. 


February 1972


Up until this point any nipples on the cover of Penthouse had been covered, albeit by see through fabric but here Karen McCook shows the edge of her uncovered areola,


April 1972


Adam's April issue had a much smaller glimpse of nipple on its cover but it was there.  What had been completely forbidden was increasingly popping out. 


April 1972


Rogue went all the way on the bare bottom front (back?) with their April issue accompanied by some perky breast revealing too.


June 1972


On Penthouse's July cover the model's strands of hair leaves more nipple exposed than covered. 


June 1972


Although she has her top covered, Liv Lindeland's outrageously perky nipples make their own bold statement for Playboy in June. 


October 1972


October saw a new major magazine launch with the Playboy/Lui co-production Oui, whose first issue featured a naked Nadia Cassini on the beach.


 US


UK

November 1972


Penthouse's November edition demonstrated an interesting phenomenon.   Up until this point the US and UK editions of Penthouse had had the same cover pictures. While both used the same photograph of Pet of the Month Angela Adams, the US edition had increased the exposure and cropped the picture so that Angela's nipples (and teat in particular) were less obvious.  The UK was ahead of the US in nipple exposure on the cover of men's magazines at this point. 


January 1973


Playboy had pubic hair on the cover for the beginning of 1973 as well as uncovered busts and bottoms.  Very small, of course.


January 1973


Well known glamour model Susan Shaw fronted Cavalier's January issue but this issue saw the appearance of a smaller, nipple revealing shot on the cover too.


March 1973


Oui's March cover girl has her hair strategically placed but it's an enticing shot and her tan lines emphasise her breasts.


April 1973


Gent continued to focus on two things and here one of the things was providing a little of what, decades later, would be called nipple-slip.


April 1973


Oui had their cover girl in a striped tee shirt but closer inspection showed that her upper half was clad in just a coat of paint in an early body-paint cover.  


May 1973


Stag went for the see-through wet top effect for its May issue although it was difficult for the girl to make an impression in the forest of type on the cover.


June 1973


Penthouse's annual pet of the Year issue saw them put the biggest number of uncovered nipples on the cover of the magazine so far.  The pictures were slightly larger than Playboy's Playmate review ones in January too.


 July 1973


Penthouse loved shooting its models through out of focus foliage and flowers in the foreground and such is the nature of this shot that you almost miss Cindy McDee's brazenly displayed nipple in this photograph by Ken Marcus.


July 1973


Playboy's July cover combined, as they often did, a graphic with a photograph, in this case of Playmate Karen Christy's bust by Don Azuma.  By area, this cover had the greatest amount of nipple on show of any men's magazine to date.




Caper went for a similar effect in their September issue although the amount of nipple reveal was rather less than Playboy's.


September 1973


Stag continued with its horrible mish-mash of type faces and its girls in wet tee shirts.  This lady's key points are even more visible than previously.


September 1973


New men's magazines were appearing thick and fast in America at this point and another new one, which had it's first issue the previous month, was Genesis, the brainchild of Benihana, the Japanese restaurant chain, founder, Rocky Aoki.  The lovely lady on their second issue is just displaying a little of her nipple.


October 1973


Having slipped two painted nipples onto the cover earlier in the year Oui presented their first bare bottom in October. 


November 1973


By the end of the year Cavalier was prepared to show the profile of their barely covered model's breast as well as a girl in the now de riguer see-through top in the small photo on the cover. 


 December 1973


Gallery was also starting to flash some areola on their covers too.  They key thing seemed to be to not show the teat of the nipple at this point.


December 1973


Rogue had an interesting way of dealing with the 'shall we or shan't we' approach to nipples in that they removed them from their models completely leaving a girl who looked like  a Barbie doll, as a result.


 January 1974


For the beginning of the year Penthouse had the better part of two bare nipples on display for the first time, as displayed by Pet Claudia Arena.  Playboy, because of its twentieth anniversary issue used a version of the rabbit head design so didn't feature its usual Playmate review gallery.


February 1974


For February Penthouse wasn't quite as bold as Stag had been and Beatrice Vogler's impressive profile was still partly covered by the fabric of her sun dress.


February 1974


Back in July 1973 we had seen Karen Christy's nipples emrging from a zipped top.  Now she flashes again but at least we can see her face too.  Christy, Playmate of the Month for December 1971, was then Hugh Hefner's girlfriend.




At this point Penthouse were starting on their soft focus period and this outtake from Christy's cover shoot by Dwight Hooker demonstrates that Playboy was considering copying the more extreme end of that style.  As we can see, the finished cover didn't go down that route but there is no doubt that Playboy was being influenced by Penthouse's boudoir style.


February 1974


Nothing so subtle at Gent who were still only just providing glimpses of their cover girls' nipples.


February 1974


Playboy stablemate Oui, however, was still going down the see-through top route although here we have a net rather than wet top.


March 1974


Offering a glimpse of the tip of her perky breast was future Dallas star Deborah Shelton, giving it some old-style stocking appeal.


March 1974


Oui was always supposed to be the younger, edgier companion to Playboy, designed to compete directly with Penthouse.  For March, not only do we have the first depiction, on the cover of a major magazine, of two girls together but tucked in the bottom left corner is a boldly presented nipple.


March 1974


Stag shows that while they could present a completely uncovered nipple in profile they didn't quite have the nerve to do so from the front yet.  Semi-concealing fingers and hair were still called upon. 


April 1974


Gallery was still going for the see-through effect with this very sheer black babydoll nightie.


April 1974


Playboy's April cover was completely in the Penthouse style, complete with flowers.  This was the magazine's first full-sized bare bottom cover photograph.  Dennis Scott gets Carron June Sliger in full-on boudoir mode.


April 1974


In the middle of 1974 Oui started to feature regular couples pictorials, often featuring celebrity men and their real life partners.  To reflect this a number of the 1974 covers (and even the centrefolds) featured men as well as women.  This cover photograph trailed a pice on the circus inside and featured Oui's first completely uncovered nipple.


May 1974


Another bare behind on Penthouse's May cover with Pet of the Month Brande Howard completely naked, apart from a signature Penthouse long pearl necklace.  A conveniently placed palm ensures that there isn't a bare bottom and a bare breast in the same picture.  Gently. gently.


May 1974


Genesis was joining the big nipple reveal too but still not quite completely.


May 1974


The presence of barely there, sheer lingerie enabled Marsha Kay, posing for Stan Malinowski (who would move across to Penthouse later in the year) to show both her nipples on Playboy's most breast revealing cover yet..


May 1974

This one is a bit of a mystery.  Coq magazine launched in January 1974 and we have seen pictures of a few covers online (all from 1974) but we can't find anything else out about it.  This is one of several covers which also feature men.  Not only the man but the clearly exposed nipple is unusual for the time.


 June 1974


Still barely covered and also viewed from the front was Gallery's June effort.  Every magazine had to take a stance on the nipple issue.


June 1974


Oui's stance was pretty bold with another completely uncovered nipple but, again,just the one.  Perhaps they thought that two might be just that bit two much.


 June 1974


Penthouse had a full on display for their Pet of the Year play-off issue but still hadn't gone all the way in a full cover picture yet.  So who would, as we look forward to the next installment, be brave enough to expose both their cover model's breasts completely? 

10 comments:

  1. Greetings Triple P, are you certain the January 1972 Cavalier cover is Jayne Chetakian? I've seen other pics of Jayne and she is far less endowed and quite homely compared to the purported woman on the cover. Respectfully G$

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  2. Well I have seen a couple of references to this being her on this cover and the only shots I have seen of her do look like her http://vintage-erotica-forum.com/showthread.php?t=79940 but I'm not a 100%

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  3. A while ago you published a photo from the July 73 issue of Penthouse cited above. It was a shot of a model named Mikki Dessa. The shot was intriguing and I recall the entire photo spread was equally intriguing but alas available nowhere on the internet. I wonder if you could make the entire feature with this model available. And thanks for this always interesting series

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    1. I'll have a look. I don;t have that US edition but I do have the UK version which also has it in. It's quite buried though!

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  4. Wow, great covers here...I had forgotten just how enchanting the Oui covers were. They were probably my all time favorite, and the magazine photos weren't bad either. The future posts will bear out some bare buns, so to speak. I thought it was always a shame that Hefner couldn't have made a longer-term success out of that surprisingly significant middle ground between Playboy & Penthouse,

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    1. Yes, I think for me Oui always had the most beautiful girls of them all...

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  5. By any chance do you have photos from around 1974 of "Dana" in Oui magazine? She had green eyes, brown hair parted in the middle, and was photographed in a striped sailor's shirt (red an white) standing in a corner without any pants. It was a very effective layout. Wonderful woman from way back when.

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    1. I have all but one of the seventies Oui magazines. It doesn't spring to mind but I will have a look.

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    2. I just looked through 72-77 but didn't find anyone called Dana. The only girl in a red and white shirt was called Pat but didn't have a parting in her hair.

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